ABOUT

Stephanie and Constantin grew up 1192 km away from each other, met somewhere inbetween, discussed visions for hours and realized that one thing connects them: we love to bring ideas to life. Since 2010, the makery. combines the communication strength of marketing with the problem-solving ability of innovation management to ensure that thoughts become reality. Because the best marketing is worthless if the product does not generate value for its target group and vice versa: an idea only evolves into a successful innovation if it is systematically developed and lifestyle authentic.

The heart and soul of a company is
creativity and innovation.
Robert Iger

SERVICES

FIRST WHO …

It is not enough, to know the very own target group by hearsay. Only who knows everything about them – starting with their daily routine to their life’s dream, can develop products and pinpoint market them.

… THEN WHAT.

Developing new things requires heart, time and methodology. With systematic analyses , creativity techniques to generate ideas and trend scouting, innovation potential is unveiled.

MARKETING, OUR LOVE!

Marketing bridges the gap between the who and the what, because sales can only be generated  when the unique value of a product and the unmistakable identity of the company are perceivable for the target group. This said, we do not understand marketing as advertising but as a integrated conception of brand management.

WE KNOW HOW.

We love models, constructs and theories but sometimes you have to bend and break them in order to make them work compatible. In workshops we pass on what has worked for us. At times you might just need a different tool to advance quicker, better or just differently.

TEAM

Mag. (FH) Stephanie Herbsthofer, M.A.

Founder  I  Customer Projects

Constantin Schmidt, B.A.

Ambassador | Project GRUBBLA.

167

Projects

342,2

Flash of Genius

2

All-Nighters

the makery. I  Nikolaiplatz 4/III, A-8020 Graz  I   office@themakery.at  I  +43 664/122596